- Teacher: Mihai-Radu-Traian BALOMIRI
- Teacher: Mariana Ionela MOCANU
Introduction to the Course
Topics discussed through the course
• Strategic management fundamentals
• Analysis of current aviation organization strategies
• Strategic positioning
• Competitive strategy
• Environmental analysis in the global aviation industry
• Porter’s Five Forces for airlines
• Establishing aviation strategy
• Setting corporate directions
• Aviation strategy implementation
• Managing strategy execution.
Learning objectives for the course
• Understand the key concepts and frameworks in corporate strategy formulation.
• Analyze different types of corporate strategies and their applications in real-world scenarios.
• Develop the ability to formulate, evaluate, and implement strategies in diverse business contexts.
• Critically assess the role of corporate strategy in achieving organizational goals and sustaining competitive advantage.
Strategic Analysis:
• Objective: Students will be able to conduct comprehensive internal and external analyses of organizations, using tools like SWOT, PESTEL, and Porter’s Five Forces, to identify strategic opportunities and threats.
• Outcome: This equips students with the ability to assess a company's strategic position within its industry.
Strategy Formulation:
• Objective: Students will formulate competitive strategies that align with the organization's mission, vision, and core competencies.
• Outcome: Learners will develop strategic plans that include clear objectives, tactics, and resource allocations.
Strategic Implementation:
• Objective: Students will design and implement strategies at various levels (corporate, business, and functional) and evaluate their effectiveness.
• Outcome: This ensures that students can translate strategy into actionable steps and measure performance against strategic goals.
Ethical Decision-Making in Strategy:
• Objective: Students will evaluate the ethical implications of strategic decisions and propose strategies that align with ethical standards and corporate social responsibility.
• Outcome: This helps students incorporate ethical considerations into strategic decision-making processes.
Global Strategic Management:
• Objective: Students will analyze and develop strategies that address the challenges and opportunities of operating in a global environment.
• Outcome: Students will be prepared to craft strategies that consider cultural, economic, and regulatory differences in international markets.
Topics discussed through the course
• Strategic management fundamentals
• Analysis of current aviation organization strategies
• Strategic positioning
• Competitive strategy
• Environmental analysis in the global aviation industry
• Porter’s Five Forces for airlines
• Establishing aviation strategy
• Setting corporate directions
• Aviation strategy implementation
• Managing strategy execution.
Learning objectives for the course
• Understand the key concepts and frameworks in corporate strategy formulation.
• Analyze different types of corporate strategies and their applications in real-world scenarios.
• Develop the ability to formulate, evaluate, and implement strategies in diverse business contexts.
• Critically assess the role of corporate strategy in achieving organizational goals and sustaining competitive advantage.
Strategic Analysis:
• Objective: Students will be able to conduct comprehensive internal and external analyses of organizations, using tools like SWOT, PESTEL, and Porter’s Five Forces, to identify strategic opportunities and threats.
• Outcome: This equips students with the ability to assess a company's strategic position within its industry.
Strategy Formulation:
• Objective: Students will formulate competitive strategies that align with the organization's mission, vision, and core competencies.
• Outcome: Learners will develop strategic plans that include clear objectives, tactics, and resource allocations.
Strategic Implementation:
• Objective: Students will design and implement strategies at various levels (corporate, business, and functional) and evaluate their effectiveness.
• Outcome: This ensures that students can translate strategy into actionable steps and measure performance against strategic goals.
Ethical Decision-Making in Strategy:
• Objective: Students will evaluate the ethical implications of strategic decisions and propose strategies that align with ethical standards and corporate social responsibility.
• Outcome: This helps students incorporate ethical considerations into strategic decision-making processes.
Global Strategic Management:
• Objective: Students will analyze and develop strategies that address the challenges and opportunities of operating in a global environment.
• Outcome: Students will be prepared to craft strategies that consider cultural, economic, and regulatory differences in international markets.
- Teacher: Adina-Roxana IORDACHE-MUNTEANU